Web Search Engine and Google free essay sample

The direction of the organization toward keeping that mission was effective when they decided to move operations to China and turned to be a winning formula for the company overall. Google realized that to keep its mission true, they would have to reformulate the strategy to meet the needs of all involved and to be profitable in the same ideas and measure. It was also important that Google remained true to why they existed and that the search engines are in fact â€Å"universal†, including China and the value of its customers. . Is Google’s stance toward Internet search in China consistent with its mission? Yes, I believe their stance is indeed consistent. Although the information which was finally approved to be listed on their search engine, they did make the information â€Å"useful and universally acceptable† for China. Google also instilled a bullet point in the columns of the search engine pages to denote information the Chinese government instructed them o r censored themselves. We will write a custom essay sample on Web Search Engine and Google or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page As per the text on page 53†¦Ã¢â‚¬ Sergey Brin justified the Chinese decision by saying that â€Å"it will be better for Chinese Web users, because ultimately they will get more information, though not quite all of it† (Jones, 2008). 3. Do you think that Google should have entered China and engaged in self-censorship, given the company’s long-standing mantra â€Å"Don’t be evil†? Is it better to engage in self-censorship than have the government censor for you? Google seems to be more customer-oriented in nature, in my opinion, and therefore I feel that yes, they made the right decision by performing initial self-censorship. Google focused on customer needs (accessing information) and then provided solutions to make this happen. When a company takes pride upon itself and initiative to do the right thing, many times the government will not cause them as much stress as if they had not in the first place. By utilizing self-censorship, they weren’t being â€Å"evil† but rather adhering to China’s governmental requests and requirements for business. Moreover, when a company chooses censorship on its own it may show the governments that they are willing to not only follow their laws without issue but also to put their nations people first as well. Many times when a government wants to censor for you they will also censor more than the company would have done for them. Google may have deterred this by performing self-censorship as well. 4. If all foreign search engine companies declined to invest directly in China due to concerns over censorship, what do you think the results would be? Who would benefit most from this action? Who would lose the most? As mentioned in the excerpt, China is one of the largest nations in the world and if this occurred then I fear the results would be that not only China would lose access to a huge service but companies all over the world would falter in many areas (Jones, 2008). Billions of dollars would be lost by not only Google but Yahoo; MSN; Bing; and more. It seems the Chinese government would really be the ones to benefit the most from the sort of outcome. This would give them complete control over the Web and say over the amount of information allowed in such areas. The ones who would suffer the most next to the companies losing money would be the consumer. Without access to information needed for research and other areas, people can become cluttered with communistic thoughts and actions. Moreover, they lose a level of literacy necessary to function in todays’ world and will be clouded on needed information within their own nation. Works Cited Jones, C. H. (2008). Googles Mission, Ethical Principals, and Involvement in China. In C. H. Jones, Essentials of Strategic Management 3rd Edition (pp. 52-53). Mason, OH: South-Western Cengage Learning.